Monday, April 17, 2006

Say goodbye to the smell of popcorn and nachos

Image hosting by Photobucket

"Movie fans bored with hi-tech sound effects and graphics will soon be able to experience cinematic smells after a Japanese film distributor announced it is showing the world's first fragrant films.

"Shochiku Co. said it would release 'The New World,' a historical drama starring Colin Farrell about the colonisation of New England, at two cinemas on Saturday with the newly developed computerised fragrance system.

"'We hope our viewers will enjoy not only the great scenes, but hear and smell the movie.'"

Company spokespeople further commented that they are particularly excited about their success in capturing the scent of Colin Farrell after a long sea voyage and are looking forward to audience reactions.