Thursday, October 26, 2006

VideoJug

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Via WSJ: "Do you know how to take a shower? VideoJug.com is betting you don't -- at least not as well as you think you do.

"The new service, devoted to instructional videos, offers a five-minute, 21-second exposition, 'How to Use the Shower,' that delivers tips on curtain placement (tuck it inside the tub to prevent splashing) and toweling (dry between the toes). The clip has been viewed thousands of times, as have similar ones on onion chopping, beer pouring and how to tie a half-Windsor knot.

"It's the next iteration of the burgeoning self-help industry: teaching people the obvious. In many cases, the obvious is proving popular. On VideoJug, a lesson in 'How to Brush Your Teeth' ranks well above 'How to Make Chicken Jalfrezi' on the site's 'Most Viewed' list. The site's video on 'How to Fold a T-Shirt in Two Seconds' has been viewed nearly 40,000 times."