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"'The label says Fiji because it's not bottled in Cleveland,' boasts the full-page ad running in national magazines like Esquire.
"The Cleveland Water Department ran tests comparing a bottle of Fiji to Cleveland tap water and some other national bottled brands. Fiji Water topped the pack in arsenic and other contaminants, the test showed.
"'Before you take a cheap shot at somebody, know what you're talking about,' said Cleveland Water Commissioner J. Christopher Nielson.
"Edward Cochran, Fiji president, is a native of Bay Village, which gets its water from Cleveland. He said it was his idea for Fiji's advertising agency to make Cleveland the butt of the joke in a national campaign.
"Cochran said the folks at Cleveland's Water Department need to get a sense of humor.
"'It is only a joke,' he said. 'We had to pick some town.'"
