Sunday, December 24, 2006

When You Can't Go Home Again...



It takes a certain amount of hubris to Photoshop your head onto the cupid from the famous U.S. Postal Service LOVE stamp and send it out into the world.

Nick Slepko, 28, a former Arlington resident, said "hubris is sort of implied" in his decision to create his own vanity postage stamp, using one of three Web sites that now offer do-it-yourself postage. The vanity stamp program was launched by the Postal Service in May 2005 and was expected to have its most business this month.

Web sites offering do-it-yourself postage, such as Nick Slepko's take on the LOVE stamp, have personalized the act of sending mail the old fashioned way.

Letter mail has been flagging, so the customized postage has been a boon for the Postal Service, said spokeswoman Joanne Veto. More than 20 million of the stamps have been sold, and the program's trial period has been extended for another two years.

Some users say the stamps have become a tiny and unlikely canvas for the kind of family animus that often pervades the holidays -- like faux-cheery holiday letters of years past.

As Slepko put it: "What better way to say dysfunction than through the post office?"

He thought putting a "LOVE ME!" plea on a sheet of stamps would be the perfect gift for his prickly mother, Tess.

"She's the most un-mom a mom could be," said a teasing Slepko, who is a consultant living in Ukraine. "She's not a big fan of children in general. I had to potty-train myself."