The moral high ground battle is on

Nalgene bottles function in a way like SUVs, letting suburban types feel as though - if they really wanted to - they could head off from their classrooms and cubicles at any point and venture out into the wilderness. There's nothing wrong with acting on an active fantasy-life in the marketplace, of course, but Nalgene bottles tend to serve as the granola-eating do-gooder demographic's answer to the guilt-inducing SUV. These folks want to pretend they can leave their desks and venture into the mountains in an environmentally-sensitive manner - taking only pictures and leaving only footprints. Such consumers might therefore be saddened to learn that their water bottles are filled with the tears of baby bunnies.