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Via Tokyo Times: The Japan Ministry of Agriculture, Forestry and Fisheries is getting tired of kids heading off to the big cities in search of cool. Thankfully, the government agency teamed up with the Japan Knitwear Designers Association to help keep them down on the farm through fashion:
"...the recruitment and training of young people to farm is a national priority. In support of this goal, JAKDA proposes the establishment of 'agrifashion' as a new genre of fashion. JAKDA believes that 'agrifashion' will help promote farming not only as a worthwhile occupation, but also a cool and trendy one.
"This cool and functional 'agrifashion' will change the way young people look at farming. It will also motivate more people of all generations to try a hand at farming and enjoy the slow lifestyle experience it brings."
