Recent public opinion polls show a sea change in how Taiwan's residents see themselves. A 2004 poll conducted by Taiwan's National Chengchi University found that 45.7 percent of respondents identified themselves as "Taiwanese," compared with only 13.6 percent in 1991. About 6 percent identified themselves as "Chinese" in 2004, compared with 43.9 percent in 1991.
I stopped identifying myself as Chinese in the mid-Nineties too--Hispanic is much more bankable.