Pieces of Flair

PETA scores another huge victory at PETCO Park

"Taking a page out of an old high school yearbook trick, an official with an animal rights organization successfully placed a hidden message in a brick on the grounds of the San Diego Padres new stadium, Petco Park.

"People for the Ethical Treatment of Animals (PETA) had a 12-word statement engraved in an 8-by-8 inch brick -- the commemorative bricks were offered by the Padres as part of a permanent display surrounding the team's new $411 million stadium.

"The message reads, 'Break Open Your Cold Ones! Toast The Padres! Enjoy This Championship Organization!' The first letter of every word spells 'BOYCOTT PETCO.'

"'Petco Park might be the place where homers go to die, but PETCO stores are where animals go to die,' said Dan Shannon, a PETA campaign coordinator."

PETA clearly needs to learn how to engage in more positive subliminal messaging if they really want to have a sponsored-brick impact.