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"Each year color experts gather to identify new palettes that will influence the mass market. Today's popular colors... citron, melon, aqua, violet... are more complex than previous primary colors and are often juxtaposed into unexpected and intriguing color combinations."
The above description, printed on every box of new Kleenex Expressions tissues, may lead you to ask the following:
- Who are these "color experts"?
- Where is it that they gather?
- How do they "identify new palettes that will influence the mass market"?
- Why would any company print this statement on their product?
Don't bother asking, though. Mere reason cannot compete with the seductive lure of such unexpected and intriguing color combinations.
