Tuesday, June 27, 2006

All the protection you need

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"Hal Baxter founded Fast Company in 1996 to market his new invention, Draggin' Jeans. The now famous image of Hal dragging behind a pick-up truck comes from his early R&D work with Draggin' Jeans. Unsatisfied with the sandbags he initially employed to test his new invention, Hal put his ass on the line, literally. Only a genuine body provides realistic weight distribution for testing seam strength and wear to pressure points. After several revisions, Draggin' Jeans were born.

"Draggin' Jeans are lined with Kevlar®. Kevlar® is one of the toughest, strongest materials in existence and is used for a variety of applications that require high strength-to-weight ratios (bullet-proof vests, aerospace construction, driver’s helmets, etc.)."