Pieces of Flair

The Freaky Universe of McDonald's Advertising

People who aren't scholars of McDonaldland history usually assume that Grimace was just born "that way"--that his persona goes hand-in-hand with McDonald's support for the Special Olympics, so to speak. They forget that Grimace used to be a malicious, four-armed hoodlum who stole beverages and scuttled sideways like an actor who had no idea how heavy the costume would be.

Certainly no worse than any other commercials from that era, but highly entertaining nonetheless.