Ayds will help you keep that new year's resolution

"Ayds was an appetite-suppressant candy which enjoyed strong sales in the 1970s and early 1980s... However, public awareness of the disease AIDS beginning around mid-1981 caused problems for the brand due to the similarity of names. Initially sales were not affected, but by 1988 the chairman of Dep Corporation announced that the company was seeking a new name because sales had dropped as much as 50 percent due to publicity about the disease."