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PoF News: As part of its "Subtle Variations on a Theme" campaign, Kashi today announced the release of a cardboard-flavored granola bar as the flagship of its line of fiber-based snack foods.
"This is an exciting time," said Jeff Johnson, senior brand manager and nutritionist for Kashi, in a statement. "Our new line has the same cardboard flavor Kashi fans have come to expect in all of our products, but now in tempting bar form."
