Friday, April 11, 2008

Kashi proudly unveils cardboard flavor granola bars


PoF News: As part of its "Subtle Variations on a Theme" campaign, Kashi today announced the release of a cardboard-flavored granola bar as the flagship of its line of fiber-based snack foods.

"This is an exciting time," said Jeff Johnson, senior brand manager and nutritionist for Kashi, in a statement. "Our new line has the same cardboard flavor Kashi fans have come to expect in all of our products, but now in tempting bar form."