Lang Lang gets some shoes

Shoe manufacturer Adidas is looking to challenge Nike's success with something known as the "Air Jordan" by carving out a niche shoe for their own:

"Adidas will start selling a Lang Lang line of sneakers next May, and the pianist is already wearing them. They are firm soled, black with gold stripes, and emblazoned (also in gold) with Lang Lang's name along the side."

With any luck, the commercial endorsement will be as successful for the company as when it paired up with the band Korn.