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Via The New York Times: "As the star of Cheddar-vision TV, a Web site that carries live images of its life on a shelf, the cheese has been viewed so far more than 900,000 times.
"The cheddar is not busy. It just sits there in a dank, climate-and-humidity controlled cheese-ripening warehouse, subtly aging with hundreds of other cheeses. Once a week a man named Gary, Mr. Calver’s cheese-turner, comes in and turns it to redistribute the moisture within.
"As befits an inert object of obsession, the cheese has become a blank slate upon which admirers can express their passions and idiosyncrasies. Poems and songs have been written about it. It has been invited to a wedding. At Easter, it received an anonymous gift of chocolate and decorative chicks.
"E-mail correspondents have engaged in a lively debate about the metaphysical significance of the cheese’s mold patterns. From the United States, a teacher announced that his class had set up a wall of cheese, where students could post photographs of the cheese 'in various states of rotation.'"
