Pieces of Flair

Greens find their "Passion"

"20th Century Fox's marketing machine is getting some help in pushing its upcoming big-budget disaster picture 'The Day After Tomorrow,' as several environmentally inclined groups are using the film's Memorial Day weekend release to push their own causes.

"Advocacy group MoveOn.org said Thursday that it will hold a news conference next week with Al Gore and Harvard University scientist Dan Schrag to outline an upcoming campaign to create awareness about global warming. Slated to launch the same weekend as the Roland Emmerich-helmed 'Tomorrow,' the campaign will be aim to encourage 'a national dialogue on what must be done to stop global warming,' MoveOn brass said.

"Fox execs want the Dennis Quaid-Jake Gyllenhaal starrer to touch on reality but also stay firmly within the world of entertainment as a tentpole rollout, which 20th Century Fox executive vp marketing Jeffrey Godsick calls 'giant popcorn entertainment" that is 'based on science fact.'"