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"The premise of the Joy Apparel project is to celebrate humanity, while helping to promote peace and equality on a global scale. Every face found on a JOY t-shirt has been inspired by a real person living somewhere throughout the world.
"After purchasing a Joy T-shirt, you are then encouraged to become an active participant in this global project, by submitting a photo of yourself , which will then be made into a T-shirt for the rest of the world to wear."
Given these guidelines, the Flair Wear store serves a similar function. Celebrate humanity, buy yourself a Victor Lams shirt.
