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WASAW reports that with new Kissables, "Hershey's has struck again with an innovative and fun spin on candy."
The question remains, though, whether the packaging will fly: "I like the packaging, but it doesn't feel hip enough for the kids these days. The silvery-gray lends sophistication to what would otherwise be a primary color orgy of happiness. Will the youngsters and their piercings and crazy hair and SATs want that sophistication? I don't know - I didn't ask any of them. Their skateboards frighten me."
